Yesterday I came across a site that was selling a “product” to help webmasters recover lost traffic from visitors who end up on a non-existant page on their website. I’ve no idea what the price was as I simply didn’t bother reading the sales page, but I guess it was probably $37 or more.
why didn’t I bother reading the sales page?
Simple, all you need to do to make sure visitors don’t end up on a error page from a page that doesn’t exist is to use a “404.shtml” page.
Of course it’s only simple if you know what to put in the 404 page, well I’ve uploaded a copy of the file that I use for you to grab here:
Sphere: Related Content
