one of my switched on readers sent me an email yesterday (thanks Lyn) with an interesting point about how many marketers are probably losing quite a few potential sales un-necessarily.
It’s a well know marketing statistic that the more often a potential customer sees your offer, the more likely they are to buy, apparently the magic figure is 7 times, although I’ve no idea who did the study.
anyway, Lyn was saying that she sometimes ends up back on a squeeze page that she’s visited before and when she then fills in her email address to get access to the free report or sales etc, if she’s already been there before then she gets a message from the autoresponder, if it’s aweber, saying she’s already signed up..
now the obvious solution is to use a different email address, but then you end up receiving multiple emails from the marketer, which is irritating.
but that shouldn’t be necessary as AWeber has a feature to deal with exactly this scenario, so it’s happening either because the marketer doesn’t know about or understand this feature, or because they’re simply too lazy..
The feature is in the webform and I’ve posted a couple of images below so you can see where to put the url that you want people to be redirected to if they’ve already signed up to your list…
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To see what I mean you can try it out on the signup for my Blog Setup Tips Newsletter
I recently added some extra new freebies to the signup and wanted to make sure that anyone who was already a subscriber could get them without having to subscribe with a new email address, so if someone is already on the list, they simply get taken straight to the freebies download page without having to signup again with a new email address..
two other quick points while I think about it:
1. The Frank Kern Mass Control Revealed interview special offer will go up in price tomorrow, as soon as i get up and update the page, so if you want to grab it at the bargain price of just $7 you’d better do so now..
2. You may also want to check out the latest http://Blogtactics.com post as it includes some info about a competition for to win $50 that ends on Monday!